Word: cunard
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Last week Britons by the thousand wrote letters to the Cunard Line. They knew that Depression forced Cunard to stop work fortnight ago on the super-super-liner that was to have wrested Atlantic supremacy back from Germany (TIME. Dec. 21). They knew that this half-born British sea monster (her embryonic name: No. 534) was not insured in Germany or anywhere else against Depression. Typically British, the thousands of letter writers made no moan, bade Cunard lo take courage and finish what Britons had begun. These brisk letter-writers, including many an old lady, finally overwhelmed Cunard Chairman...
This did not mean that the 3,000 British shipwrights thrown out of work at John Brown & Co.'s Clydebank yards fortnight ago when Cunard stopped construction went back to work last week. Having voted their determination, the Cunard Board had next to look for money. Said Sir Percy: "Patriotic offers of a public Joan will not be overlooked. . . . There are other possibilities...
...announcing to Cunard shareholders the cessation of operations on "No. 534," which had already cost a million par pounds, long-jawed Board Chairman Sir Percy Elly Bates said: "To enable the company with financial responsibility to build ships it must at least earn the depreciation on the old ships [fixed by Cunard at ?675,000 a year]. This the company has not been able to do in this year for the first time in many years. The decline in passenger and freight traffic seems to have no limit...
Clyde workers, Cunard officials and shareholders were not the only ones who mourned No. 534's plight. In the House of Commons, Clydebank Laborites raged because the Government did not help keep their constituents at work. President Walter Runciman of the Board of Trade was as sorry as anyone, admitted that he had been informed that building would have to be stopped but that in discussions Cunard officials the question of direct Government assistance had never raised. "I fear if it had been," sadly he. "there would have been no hop this case.'' He did consider, however...
Meanwhile, as Cunard shares from $2 to $1.25, experts ponder would happen to No. 534 if left ur on the ways. Already she is in constant shoring up to prevent sa the fabric. It was suggested that at least the stern might be hurried to coi so that the vessel might be floated. Tied up at dock, she has better chance standing the unkind elements and the unkinder financial weather...