Word: cunarder
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Micky Arison thinks so. Arison is CEO of Carnival Corp., the cruise-industry behemoth that bought the venerable but floundering Cunard Line, which operates the QM2. "The concept of the Queen Mary was the reason for the acquisition," Arison says. Plans to build the big liner were announced within months of Carnival's 1998 takeover of Cunard, and Arison believes he can make $120 million from the QM2 "in a good year...
...Cunard's famous flagship, the QE2, had a steady business crossing the Atlantic but has aged, as have its passengers. Carnival, on the other hand, made its reputation (and Arison a fortune estimated at $4.4 billion by Forbes magazine) by attracting younger passengers onto modern, glitzy ships, where the casinos start at 8 a.m., the discos are hopping until the wee hours, but the library opens for only an hour a day. Arison is hoping that Carnival's mass-market formula can be adapted from short cruises in warm climates to the sterner waters of the North Atlantic without destroying...
According to Cunard officials, 70% of the QM2's berths have been booked through the end of 2004, and 60% of the passengers have never traveled on a Cunard ship before. The trick will be to keep up this momentum. Last week the company tried to extract every ounce of buzz it could from the naming ceremony, drawing thousands of veteran cruisers, journalists and European travel agents to tour the ship. The general verdict was highly positive, even if the ship's decor and amenities seemed to be straining to appeal to customers in different age and income groups. After...
...their 50s and 60s and beyond have raised their kids and are now looking to fill the next 25 to 30 years of their lives with interests that they had no time to pursue in the past," says Deborah Natansohn, senior vice president of sales and marketing for Cunard Line. The company's Queen Elizabeth 2 is offering cruises this year with such themes as British comedy, photography, filmmaking, classical music and science fiction...
Elizabeth will probably sail on for another 30 years, but in 2003, Cunard will launch a bigger and even more resplendent sister ship. The Queen Mary will be the largest passenger ship ever built, with palatial interiors to accommodate 2,500 guests. It will have suites, staterooms and apartments--not with portholes but each with its own private balcony. Mary will also have her own onboard brewery...