Word: cupertino
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Dates: during 1980-1989
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...Queen and Prince Philip will spend much of their time on more serious excursions. Philip is fascinated by technology, and they will visit the Rockwell International plant in Los Angeles, where the Queen could take a giddy ride in the shuttle flight simulator. In Cupertino, unofficial capital of Silicon Valley, they will tour the Hewlett-Packard plant and watch white-suited workers make micro chips. In San Diego, while the Queen peruses the Old Globe Theater, Philip will talk to the animals at the city's famed zoo. In order to ensure that the caged beasts growl...
...twit competitors, Sears officials delight in telling tales about high rollers who have sought out the financial centers, which also sell real estate and Allstate insurance. In Cupertino, Calif., a man walked into Sears and bought $3 million worth of securities. A Jacksonville, Fla., woman who received a Dean Witter flyer with her Sears charge-account statement responded with a $1 million check. Far more significant has been the amount of traffic attracted to the outlets, which, with potted plants and walnut desks, resemble suburban bank branches. The average broker has lured three times as many new accounts and booked...
...Apple, the Lisa project began to build. First there were rambling late-night rap sessions between Jobs and Couch, then the installation of a 40-man team in quarters behind the Good Earth health-food restaurant in Cupertino, Calif, and finally, in 1982, the establishment of a 400-man force in three one-story beige and red-tile buildings near Apple's antiseptic headquarters in Cupertino. Couch fired up the workers with what he calls the "Outward Bound school of business," stressing the virtues of originality and sweat. New workers were employed as pristine users, and psychologists tested...
...years old. He lives in Los Gates, Calif., and works 20 minutes away in Cupertino, a town of 34,000 that his company has so transformed that some San Franciscans, about 35 miles to the north, have taken to calling it Computertino. There is no doubt in any case that this is a company town, although the company, Apple, did not exist seven years ago. Now, Apple just closed its best year in business, racking up sales of $583 million. The company stock has a market value of $1.7 billion. Jobs, as founder of Apple, chairman of the board, media...
...half of the firm's East Asian market, and they are beginning to export their computers to South Africa and South America. One Taiwanese company is reportedly producing 3,000 imitation Apples a month. Apple's disgruntled Asian dealers have warned executives at the company's Cupertino, Calif., headquarters that the U.S. may be the next stop for the bogus computers...