Word: cupertino
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...death. Your recent guide contained no reference to the Macintosh family of computers and contributed to the Windows herd mentality. Shouldn't you ensure that people have their heads up and eyes forward, so they will not run mindlessly off the cliff? GUY KAWASAKI, Apple Fellow Apple Computer Inc. Cupertino, California...
...didn't take an English professor to spot the irony. Apple Computer, facing thousands of layoffs, dwindling market share and potential extinction, launched its first big ad campaign of 1996 in partnership with Mission: Impossible. Surely the phrase fit the Cupertino, California, computer maker's scenario every bit as well as the Tom Cruise movie. Why not, one PC magazine suggested, also sponsor a remake of Raise the Titanic...
...never stopped swimming either. In May her family gave her a 90th birthday party and then put her on a plane for the U.S. Masters Swimming Championships in Cupertino, California. Aileen, the youngest female gold medalist in 1920 (and oldest living female one in the U.S.), won four gold medals in her age group...
...news about a company whose stock he wished to buy. A small investor by Wall Street's measure, Pelkey often had to try several times before getting through, hoping, in the meantime, that the stock wouldn't cool by the time his broker placed the order. For this the Cupertino, California, resident paid a commission of around $70 a trade...
...CUPERTINO, CALIFORNIA: Apple Computer may have a new CEO, and a new determination to remain independent. Although the company has not confirmed it, The Wall Street Journal reported that the embattled Michael Spindler has stepped down in favor of Apple board member Gil Amelio, who left his position as head of National Semiconductor Corp. Board members are believed to be leaning against a merger with Sun Microsystems. The tough-minded Amelio is a good choice, an executive adept at rebuilding battered companies. San Francisco Bureau Chief David Jackson reports: "A new CEO will have a better chance to rejuvenate...