Word: cupertino
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...twit competitors, Sears officials delight in telling tales about high rollers who have sought out the financial centers, which also sell real estate and Allstate insurance. In Cupertino, Calif., a man walked into Sears and bought $3 million worth of securities. A Jacksonville, Fla., woman who received a Dean Witter flyer with her Sears charge-account statement responded with a $1 million check. Far more significant has been the amount of traffic attracted to the outlets, which, with potted plants and walnut desks, resemble suburban bank branches. The average broker has lured three times as many new accounts and booked...
...Apple, the Lisa project began to build. First there were rambling late-night rap sessions between Jobs and Couch, then the installation of a 40-man team in quarters behind the Good Earth health-food restaurant in Cupertino, Calif, and finally, in 1982, the establishment of a 400-man force in three one-story beige and red-tile buildings near Apple's antiseptic headquarters in Cupertino. Couch fired up the workers with what he calls the "Outward Bound school of business," stressing the virtues of originality and sweat. New workers were employed as pristine users, and psychologists tested...
...years old. He lives in Los Gates, Calif., and works 20 minutes away in Cupertino, a town of 34,000 that his company has so transformed that some San Franciscans, about 35 miles to the north, have taken to calling it Computertino. There is no doubt in any case that this is a company town, although the company, Apple, did not exist seven years ago. Now, Apple just closed its best year in business, racking up sales of $583 million. The company stock has a market value of $1.7 billion. Jobs, as founder of Apple, chairman of the board, media...
...half of the firm's East Asian market, and they are beginning to export their computers to South Africa and South America. One Taiwanese company is reportedly producing 3,000 imitation Apples a month. Apple's disgruntled Asian dealers have warned executives at the company's Cupertino, Calif., headquarters that the U.S. may be the next stop for the bogus computers...
Engineers and designers at the headquarters of Apple Computer Inc. in Cupertino, Calif., are accustomed to seeing a slender figure saunter past their offices wearing frayed jeans, suede boots and a cowboy shirt. The boyish-looking fellow with the stringy mustache is Steven Jobs, Apple's chairman of the board. At 26, Jobs heads a company that six years ago was located in a bedroom and garage of his parents' house, but this year it is expected to have sales of $600 million. Like so many new entrepreneurs, Jobs is a child of California's Silicon Valley...