Word: cupful
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Dates: during 1960-1969
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...sport in which an athlete is supposed to improve with age. Cornelius Shields, the grand master of U.S. sailing, is 67, and he insists: "I learn something new each day." At 40, Emil ("Bus") Mosbacher is practically a prodigy. Yet last week, as the America's Cup 12-meter trials got under way in the wind-rippled waters off Newport, R.I., Mosbacher turned in a performance that would be difficult for anyone to beat. As skipper of Weatherly, a good, but never before great yacht, Mosbacher drove her to four brilliant victories in a row against the roughest competition...
...convinced that discounting is here to stay, and that Eugene Ferkauf of Korvette's is the most artful practitioner. He followed Ferkauf around for days, on his quick marches through his stores, with breaks only at stand-up lunch counters for a hot dog or a quick cup of coffee. Ferkauf was determined to give him an intense course in the theory and practice of discounting; and because of Ferkauf's relaxed way of operating, Gart soon found himself drawn into giving opinions. At one point, Ferkauf casually asked his views on some paper for a gift-wrapping...
Among the U.S. products still standing watch over their good names, still demanding Upper-Case billing in news stories, novels and shopping columns: Erector Set, Band-Aid, Dixie cup, JellO, Jeep, Laundromat, Kleenex. Deepfreeze, Levi's (blue jeans). Dry Ice, Simoniz, Spray Net and Zipper...
...only twelve and hit the ball that far-it must have been 275 yds.-wow!" A year later, at 13. Jack shot a 69 from the back tees at Scioto-a 7,095-yd. championship course that has been the site of the Open, the P.G.A. and the Ryder Cup...
...Ohio State, Nicklaus began winning everything in sight: Walker Cup matches, England's Grand Challenge Cup, the North and South Amateur, the Trans-Mississippi, and the U.S. Amateur (at 19, he was the youngest amateur champion in 50 years). He also won himself a wife, Barbara, a child, Jack II, an insurance business, and more worries than he could shoulder. "I was trying to do three jobs at once," he says, "and I wasn't doing justice to any of them. My grades were falling off. I wasn't making as much money from insurance...