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...traffic. At Daytona, the cost of backstretch seats was reduced from $95 to $55, the lowest price since 1995. Race organizers negotiated with local hotels to eliminate minimum-five-day stays. Organizers in Charlotte, N.C., have also persuaded the city's hotels to reduce rates for the two Sprint Cup races at Lowe's Motor Speedway (LMS). According to LMS president Marcus Smith, the track not only dropped prices in some sections but also refunded the difference to fans who had already purchased, an effort, he says, to show loyalty to the customers who have helped build the sport...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

...race days. NASCAR may need to get even cozier with them. As NASCAR raced to the top of the American sporting scene, it might have taken its base a bit for granted. "We need to engage the fans with more passion," says driver Jeff Burton, a 17-year Sprint Cup veteran. "We need to be creative, to come up with better ideas." One thought officials are kicking around right now: sending drivers to local markets weeks, even months, before race day to make appearances and create buzz. "Just because we did it a certain way for five years doesn...

Author: /time Magazine | Title: Daytona Drag: NASCAR Tries to Outrace the Recession | 2/12/2009 | See Source »

...unspecified, nameless East European conflict who washes up in Liberty City looking for a new life. (Liberty City is, like Gotham, a darker version of New York City, with satirical flourishes. The Statue of Liberty has been replaced by the Statue of Happiness, which holds aloft a coffee cup instead of a torch.) Over the course of the game, Niko slugs, shoots and carjacks his way up (or maybe down) the ladder of the criminal underworld. As he does so, he gradually realizes that his new life is no less senseless and violent than his old one - turns...

Author: /time Magazine | Title: Grand Theft Auto's Extreme Storytelling | 2/12/2009 | See Source »

...sitting across from a condensed matter theorist. Instead of gloves, he was wearing socks on his hands. I decided to ignore that. Our conversation was going okay. He didn’t compare me to a infinite-dimensional Hilbert space. It seemed almost normal. Then he grabbed my coffee cup. “It’s a caustic,” he said, peering into it. “A what?” I said. “It kind of looks like a butt,” he told me.He was pointing to a faint pattern...

Author: By Lois E. Beckett, CRIMSON STAFF WRITER | Title: Dating Outside the Humanities | 2/12/2009 | See Source »

...rival No. 5 Yale (9-4, 3-4 Ivy) Wednesday evening at the Barnaby Courts to close out the regular season.The victory helped assuage a heartbreaking 5-4 defeat to No. 1 Princeton last weekend and restored positive momentum to the team as it prepares to host the Howe Cup Championship this weekend.With No. 1 sophomore June Tiong already out with an injury, Crimson Coach Satinder Bajwa took a risk resting No. 3 freshman Emily Park as a precaution heading into the championship weekend, but his coaching paid off.“It was tough to leave Emily...

Author: By Barrett P. Kenny, CRIMSON STAFF WRITER | Title: Harvard Ends Regular Season On High Note | 2/12/2009 | See Source »

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