Word: cupfuls
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...midst of a boom that has turned it into a $2 billion-a-year industry and a high-performance marketing success. In the process the sport is moving beyond its good-ol'-boy roots and finding a new audience in yuppie America. Live attendance at NASCAR Winston Cup races passed the 5 million mark last year, having more than tripled since 1980. ESPN's national television audience for NASCAR races jumped more than 30% during the same period. And in the past five years, sales of NASCAR tie-in merchandise have climbed 10-fold, from $60 million to $600 million...
...NASCAR's 10-month Winston Cup season gets under way following last weekend's Daytona 500 opener, this year's success promises to be even bigger. New speedways are under construction in Southern California and Texas, and this fall NASCAR races will be held in Suzuka, Japan. The first NASCAR Thunder retail outlet, a store that will feature NASCAR insignia clothing, souvenirs and artwork, will open in Atlanta in April. As early as September, the first NASCAR Cafe, a theme restaurant, will start serving in Myrtle Beach, South Carolina. By 1998 the association hopes to lift its sales of trinkets...
...American heartland, with "fan-friendly" drivers who keep up a hectic schedule of autograph signings and charity events. And NASCAR has flooded the market with races. "A lot of it is quantity," says Joyce Julius Cotman, a sports-marketing analyst based in Ann Arbor, Michigan. "They have the Winston Cup Series, the Busch Series, the SuperTruck Series--every weekend, there's some kind of NASCAR event going...
...Johnson knows whence his design concept flowed. "It had to be an idea from God," he says. To God the Creator, then, add God the Packager: Johnson has brought out Celebration Cup, the world's first prefab Communion...
Predictably, there is something of a pork-rind backlash. Some fans grumble that the modern speedways, charging more than $100 for the best tickets, are driving out the down-home folks who helped build NASCAR in the first place. But driver Darrell Waltrip, a three-time Winston Cup winner and a 24-year veteran of the sport, insists there is still room for all kinds of fans. "You can sit in the infields and be rowdy, or you can sit up in the stands and be a gentleman," says Waltrip. And either way, revel in the noise...