Word: cupfuls
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...rumble of an espresso machine, the hum of a chiller cabinet, and the tinny tones of Michael Jackson through shoddy speakers. To Treasure, it sounds like money slipping away. "The soundscape is brutal," he says. "You're not likely to stick around here for a second cup." As head of the Sound Agency, a consultancy in London, Treasure wants companies to tune into the realization that making the wrong noise can hurt business. "Sound changes moods," he explains, "yet most of the sound around us is unplanned...
...Still, fond feelings for North Korea haven't entirely disappeared among many zainichi, even if they've gotten somewhat complicated. The Chongyron associate says that when soccer's World Cup rolls around, he still cheers for North Korea. "But I realized when I watched a match that I know everyone on the Japan side, but no one for North Korea," he says. "Living in Japan but supporting North Korea is just very strange...
...Galaxy president and former U.S. World Cup star Alexi Lalas has brought Beckham to these shores in a repeat of what the New York Cosmos tried 32 years ago by bringing Pele to play in the now-defunct North American Soccer League. For leaving behind the top-tier clubs of Europe, Beckham will earn $250 million from a combination of sponsorship deals, merchandizing sales and a percentage of club profits...
...Auckland four years ago, New Zealanders weren't impressed. But they may be starting to accept the realities of international sailing, where huge money tends to override national loyalties. "We've got 100 or so sailors on the scene and they're all in demand for America's Cup yachting," says Monk, who is confident New Zealand will mount an even stronger challenge in 2009. The key, he says, will be retaining a core of the current crew-maybe 12 of the 17. "Racing is all about combinations-about how people work together," Monk explains. "The Alinghi guys are very...
...Still, New Zealand has won two of the last four America's Cups and been runner-up in the other two. That is a better record than the country has in the next event to which it will turn its attention, September's Rugby World Cup in France. For many Kiwis, defeat on the water is one thing. Defeat on the rugby pitch... now, that's pain...