Word: cups
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Dates: during 1970-1979
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...annual happening, the European Cup final is more than just the biggest sports event on the Continent. It might very well be the biggest yearly event of any type, at least in terms of the interest it arouses. Certainly it will excite far more Europeans this year than the Security Conference discussions in Helsinki or the Mutual and Balanced Force Reductions talks in Vienna. It will simultaneously unite and divide more Europeans along partisan lines than any issue likely to come up within the European Common Market...
...soccer, the world's most popular sport, is a European passion that transcends national, language, class and ideological barriers. No single match (with the possible exception of the quadrennially held World Cup) attracts as much attention as the European Cup final, which decides, after months of tough elimination matches, the best club team in Europe...
...Amsterdam's Ajax club and to the graceful giocatori di calcio of Turin's Juventus team. When they meet on traditionally neutral territory in Belgrade's Crvena Zvezda (red star) stadium, it will be a classic confrontation of styles. Ajax, shooting for a third successive cup victory, epitomizes a relentless, free-flowing new style of "total football." Attackers defend and defenders attack interchangeably. Juventus, winner of 15 national titles and known as the "grand old lady" of Italian soccer, represents the conservative, traditional style known as catenaccio (literally, door bolt). The emphasis is on tight defense, with...
This week's cup match will be telecast live to at least 28 countries on the Continent and beyond, including both Israel and Iran. Taking into account those who will see it on a delayed telecast, the game will be watched by more than 300 million people besides the 98,000 crammed into the Belgrade stadium. Says one French commentator...
...riches to soccer teams (most of which are run at a loss by enthusiastic benefactors). The reason is that European television is generally government-controlled and monopolistic; it lacks both the commercial sponsorship and the competition that boost bids for major U.S. sports. Ajax's share from the cup final will be only 225,000 guilders ($83,000), which will not even cover the playoff bonuses it has guaranteed team members...