Word: cups
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Dates: during 1980-1989
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...City, Los Angeles, and anywhere else its drivers go. The response to the promotional gimmick, which was designed to call attention to the company's new $59 fares on many routes, was overwhelming. About 20,000 tickets were sold. "A bus ride is sure worth the cost of a cup of coffee," said Blondeane Jones, 35, of Dallas, who stood in line overnight for a chance to visit her brother in Columbus...
...whose most startling magazine ad, directed at American women, features a young woman resolutely proclaiming, "I enjoy sex, but I'm not ready to die for it." Mentor, a new line, is marketed directly to women, who purchase nearly half the condoms sold. It comes in a tiny plastic cup designed for women's purses (the traditional flat packaging is for men's wallets...
...boarded the Aeroflot jumbo for Moscow I was feeling good vibes. With spring just around the corner the mood of the Russian people was bound to lift, and I couldn't wait to see Raisa Gorbachev in her new Easter outfit. I settled into my seat with a warm cup of borscht and a copy of Pravda--making a mental note to myself to find out what those damned little squiggles meant. By the time the jet roared off into the deep blue sky I was fast asleep...
...ante goes up. Last time his campaign cost $4 million, this time $15 million, next time maybe $25 million. N.Y.Y.C. Rear Commodore and two-time Defender Bus Mosbacher senses "relief" among some of the members that the Cup has passed. "Many of them thought, first, the money had got out of hand. And second, the two- or three-year effort had got away from the Corinthian aspects of yachting." All told, some $200 million was spent in the past three years by seven nations fighting over a $700 silver pitcher. Of course, it is not just a trophy...
...best and unlikeliest sailor in the world cannot swim, does not really like sailing much, but single- mindedly loves competition. He has already written the book about how he comes back to capture the America' s Cup. Australian Iain Murray intends to rewrite the ending. -- All it takes to win is three years of planning, two years of training and millions of dollars. See SPORT...