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...health-foods fan named Charles William Post roasted the wheat and bran, ground them, added sweeteners. Result: Postum. Two years later, Post stirred up the same sort of mixture, produced one of the first cold cereals-Grape Nuts. He formed the Postum Cereal Co., plugged his two products as cure-alls for appendicitis, dyspepsia and other ailments. Some magazines balked at his flamboyant advertising, but Post became the foremost advertiser of his day, and the Postum Co. grew...

Author: /time Magazine | Title: CORPORATIONS: Billions in the Pantry | 6/9/1958 | See Source »

...verges on the remarkable. Its current efforts to halt the recession, for instance, have been largely confined to attempts to predict its end. While these prognosticatory feats accord in general with the Administration's "confidence" line of economic thinking, they do not represent any serious attempts to analyze or cure the decline...

Author: NO WRITER ATTRIBUTED | Title: The Price of Delay | 5/26/1958 | See Source »

...world with their begging bowls, dispensing sacred teaching, sage advice and examples of the unworldly life. Inevitably another breed of sadhu arose that was anything but straight. Trading on the enormous prestige of the holy men, these daubed wanderers move from village to village dispensing magic charms and quack cure-alls and mulcting the credulous peasants. Today at least 75% of India's 8,000,000-odd sadhus are racketeering fakes. Last week something was being done about it for the first time. At Rishikesh, a Hindu holy place on the Ganges about 140 miles from New Delhi, officials...

Author: /time Magazine | Title: Religion: The New Sadhu | 5/19/1958 | See Source »

Keep Your Shirt On. One of the most vocal members of the antitax faction was George Humphrey, former Secretary of the Treasury, now board chairman of National Steel Corp. Snorted Humphrey: "They say a budget deficit is needed to cure the recession. Well, we've got one already." The tax cut he sponsored in 1954 was an "honest" tax cut, said Humphrey, because it was covered by savings in Government spendings. But present tax cut proposals are "dishonest" because they involve bigger Government deficits. Humphrey's formula for curing the recession: "Keep your shirt on." Against this view...

Author: /time Magazine | Title: STATE OF BUSINESS: Confidence at Hot Springs | 5/19/1958 | See Source »

...take-offs (including clothes) in a Manhattan dive, and one night she ran amuck and wound up in the alcoholic ward. That's where the "unholy ghost" (as Author Frank is known on Publisher's Row) caught up with her and invited her to take the bestseller cure...

Author: /time Magazine | Title: Cinema: The New Pictures, may 19, 1958 | 5/19/1958 | See Source »

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