Word: cured
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...only whetted by TV. It is likely that TV was a big factor in newspapers' gain of 1,000,000 circulation (to a record 57 million) last year. Los Angeles Times Editor L. D. Hotchkiss even credits his paper's saturation coverage of TV with helping to cure the summer circulation slump that has long plagued dailies. Madison Avenue also seems to have heeded publishers' arguments that newspaper ads command greater attention than TV commercials. While TV's ad revenues have jumped $452 million in the past two years, daily newspaper advertising in the same period...
Frenchmen still agree that the water cure is as much a treat as a treatment. From their beginnings they have resolutely tried to drown their ills-real or borrowed-in the country's 2,500 springs that are laced with such life-giving elements as arsenic, sulphur, carbon, magnesium and uranium. "More than one person sang the praises of wine," wrote French Poet Paul Valery. "I love water...
This week with the five-month summer water-cure season gushing at full tap, an estimated 50,000 French spaddicts are off to nearly 100 government-licensed "thermal establishments." Somewhere in France is a spa for every hydro-hypochondriac. Each spa is classified by the mineral content of its water and the diseases it is supposed to treat. Rheumatism is soothed at 55 stations; the spa at Encausse specializes in malaria; 27 other places cater to specific circulatory diseases such as heart trouble (Bourbon-Lancy), high blood pressure (Evian) and inflamed veins (Luxeuil...
...buxom lady cure taker explained Vichy's thriving business as well as the philosophy that keeps all the spas going: "Three weeks here in the summer and I can eat what I like the rest of the year...
...Rogers describes his method: "The therapist has been able to enter into an intensely personal and subjective relationship with this client-relating not as a scientist to an object of study, not as a physician expecting to diagnose and cure, but as person to person. The therapist has been able to let himself go in understanding this client, satisfied with providing a climate which will free the client to become himself...