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...public, forever hopeful of finding a cure for the common cold, was eagerly buying newfangled pills last week. The drugs, heretofore available only on a doctor's prescription, were selling over drug counters as fast and freely as bubble...

Author: /time Magazine | Title: Medicine: Over the Counter | 11/14/1949 | See Source »

Last week, under the trade name of Anahist, neohetramine was being advertised and sold as a preventive and cure for the common cold. Other drug companies were scrambling for a piece of this obviously rich market. An affiliate of the Schering Corp. was pushing another anti-histaminic under the name Inhiston, and more trade-named cold pills were...

Author: /time Magazine | Title: Medicine: Over the Counter | 11/14/1949 | See Source »

...tests, some doctors were still dubious. The neohetramine tests were perhaps too perfect: most men & women do not get as much rest and will not dose themselves as carefully and regularly as the selected patients. Some doctors pointed to the danger of overdosing; e.g., a man who tries to cure a cold double-quick by doubling the recommended dose may get drowsy and fall asleep while driving...

Author: /time Magazine | Title: Medicine: Over the Counter | 11/14/1949 | See Source »

...become the most powerful of the antimalarial police. New drugs are being perfected to replace quinine and wartime atabrine. The ideal drug, says Dr. Warshaw, must cure (not merely suppress) all forms of malaria. It must be easy to make and take, and so cheap that hundreds of millions of men, women & children all over the world...

Author: /time Magazine | Title: Medicine: The Shakes | 11/14/1949 | See Source »

Athlete's Foot. The second biggest paper, The People, is something like a light lady who has married and tried to settle down. It blends sensationalism with folksiness, makes a try at teaching readers how to cook, dance, cure athlete's foot, play the horses and read the stars.* But 58-year-old Editor Harry Ainsworth, who has raised The People's circulation from 300,000 to 4,958,000 in 24 years, also puts crime and sex stories in their place-generally on Page One. Last week The People's eager readers were being filled...

Author: /time Magazine | Title: The Press: Mirrors of Life | 11/14/1949 | See Source »

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