Word: currently
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Dates: during 1940-1949
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Picture-packed Nation's Heritage was the heaviest (7 lbs.) and most expensive ($30 a copy) magazine on the market. It was also one of the least popular; only 3,000 copies of the bimonthly current (and sixth) issue were printed. Last week 30-year-old Publisher Malcolm Forbes, son of Forbes magazine's B. C. Forbes, announced that Heritage had died, leaving no heirs...
Earth Charge. Since 1917 scientists have known that the earth's surface is charged with negative electricity, but no one knew for sure what keeps it charged. In areas of fair weather, an electric current flows between the earth and the air in a direction which would tend to dissipate the charge. It is not much of a current: only about 1,500 amperes, not much more for the entire earth than flows in a few power lines. But the electricity taken from the earth must be restored somehow or the earth's electric charge would soon drain...
...obvious guess is that thunderstorms somehow restore the lost charge, but no one had proved it. Three years ago the institution borrowed airplanes from the Air Force and began to measure electrical stirring in the still air above active thunderheads. Sure enough, the instruments showed a current moving in the opposite direction to the current in fair-weather areas. The scientists figured that all the thunderstorms going on at one time generate a net current of about 1,500 amperes, just enough to balance the drain and keep the earth's charge constant...
...twelve months ending Oct. 31, Minute Maid rang up $11.8 million in net sales, as against a mere $3.7 million the year before, and showed a net profit of $996,000. In the current year Minute Maid plans to boost orange juice output to 213 million of its 6-oz. cans, up 142 million cans from last year...
...Victor Mature, 600 extras and eye-crashing Technicolor, mixed by the lavish, lily-gilding hand of Cecil B. DeMille. The result may not be quite Old Testament, but it is Bible story shrewdly blended with sex, spectacle, and the merest suggestion of social comment to keep it abreast of current Hollywood trends. It is unlikely to tarnish Producer-Director DeMille's reputation for consistently making (as well as spending) more money on pictures than anybody else...