Word: curtise
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Dates: during 1930-1939
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At precisely noon on Dec. 1, Vice President Curtis mounted the rostrum in the Senate chamber at Washington. Beneath him Senators were milling about, handshaking, ready after five months of vacation to take up the Nation's business again. All the Senators-elect (Hastings, Bulkley, McGill, Brock, Carey, Williamson...
Alter Ego. Rule No. 1 of the practical handbook of How to Become President says: Acquire a wise, devoted friend who will work and speak for you as you would for yourself. Obviously, the aspirant cannot go about telling people he wants to be President. He must have an alter...
When the green grass grows all around in U. S. Business, the Saturday Evening Post is the magazine that is head-of-the-house (Curtis Publishing Co.), that reaps most of the money from the long green grass which is Advertising.
Through its own analysts, salesmen and balance sheets, Curtis Co. can learn promptly, authoritatively what condition Business is in. Last month Advertising Director Fred A. Healy of the Curtis group (he has seven branch advertising managers under him) had these figures to contemplate:
Last week the house of Curtis began to do something which other publishers had been hoping and predicting for months that Curtis would do -plow in some of the profits of former years to bring greenness back to the drab winter fields of 1930-31. With the approval of Publisher...