Word: curtisses
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...Curtiss-Wright Corp., which has had its share of top echelon troubles during the past year, last week got a new president: Roy T. Hurley, director of manufacturing engineering at the Ford Motor Co. He was handpicked by Wall Street Investment Banker Paul V. Shields, who took over as Curtiss-Wright's chairman and chief executive officer last April. Shields wanted a man who could cut costs at Curtiss-Wright and lift its sales volume to a profitable level with an additional line of non-aviation products...
Cost-conscious ("I put a price tag on everything I do") and confident, he thinks that he can lick Curtiss-Wright's problems. Says he: "In a couple of years, my record will speak for itself...
...maker of Baby Ruth, Butterfinger and other candy bars, Curtiss Candy Co. President Otto Schnering is the U.S. Candy Bar King. As a shirtsleeved owner of such prize bulls as Netherhall Swanky Dan and St. James Philosophers Barbee, Schnering is also one of the nation's top farmers. Last week, on his 7,soo-acre Illinois domain, the Candy Bar King reached for a new crown. After seven years' research, grey-haired, blue-eyed Otto Schnering was ready to launch the first big-scale nationwide system of breeding cattle by artificial insemination...
...Schnering thinks it has been "too localized and slipshod" to have much effect. From his herd of 50 purebred bulls, Schnering expects to deliver anywhere in the U.S. on 24 hours' notice. He plans to send out technically trained salesmen with refrigerated kits containing the latest Curtiss product. At prices ranging from $7 for "pool" semen (i.e., an unspecified bull) up to $150 (selected sires), a successful mating will be guaranteed...
...when he was 24, Schnering started a candy business with the help of four friends, a kitchen stove and a five-gallon kettle. He gave the business his mother's maiden name, Curtiss. It sputtered at the start for lack of capital; in 1920 it was caught with high-priced inventories amidst falling sugar prices; and in 1929 the crash nearly blew it apart-but each time Schnering kept it stuck together...