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...press conference was to take place, Branson heard about the Pudding’s plan and he wanted to be in on it. “To everyone’s surprise he came out in drag,” Lachter said. Virgin America President and CEO C. David Cush was also present at the launch, though not in drag. Hasty Pudding ended up involved with the event due to the timing of the launch and the Pudding’s Woman of the Year Parade. According to Lachter, Virgin America approached the Pudding about being in the Woman...
Virgin America's minimalist approach extends much farther than the cabin door, to what CEO David Cush calls its "operating and complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices...
...biofuel, every plane in the sky runs on the same stuff. The price of jet fuel has risen 69% in the past year, and Virgin's executives, like their rivals, lie under its sword. "Other than the recession and $110-a-barrel oil, I see nothing but opportunity," CEO Cush deadpans. He can't cost-cut his way out; the limits of that strategy are obvious. The big carriers have taken $15 billion in costs out since 2001 but are paying $17 billion more for fuel...
...pain," she says. Once an avid tennis player, world traveler and amateur pilot, Rickhoff, who is in her 50s, was not only grounded, but she also became almost a prisoner in her home, unable to drive more than a short distance, unable to go anywhere without toting special "tush cush" pillows...
...seat in front of you and the back of your own, has shrunk from 34 in. in coach 20 years ago to an average of 31 in. today. Doesn't sound like much, but remember that the trend in human girth is running opposite: Americans are getting bigger. The cush has been taken out of the cushions too, from 4 in. to 1/2 in., in order to make room for--ahem--more seats. "Transportation is now mass transit," says consultant Boyd. "Consumers are held captive. Travel isn't elegant anymore...