Word: cushman
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...fashion's new team of sibyls were there. Wilhela Cushman. the Ladies' Home Journal's fashion editor since 1937, stayed away because covering fashion shows is no longer her job. That privilege now belongs to Catherine di Montezemolo, a marquesa who left Vogue's corral of fashion writers last month to succeed Wilhela on the Journal. Cathie did not show at the roof either; she had seen all these summertime fineries before...
...Wilhela Cushman, Journal fashion editor for 25 years, stepped aside for Catherine di Montezemolo (maiden name: Murray), wife of an Italian marchese and a Vogue senior fashion editor for the past eight years...
...also won a reputation for surrounding himself with salesmen as energetic as him self. "A salesman," says Cushman, as he pops a piece of chewing gum into his mouth, "has to be friendly, and he has to be sincere. He has to know his product and believe in what he is selling." "We Can't Stop Trying." Cushman's chief job over the next three years will be to carry out a $210 million expansion program that is Kellstadt's legacy to Sears and an even more ambitious growth plan than General Robert Wood...
Says Salesman Cushman: "I don't think we'll ever be in a position to get all the business in the world-but we can't stop trying. I love to hear the sound of that cash register ringing...
...Cushman will be the third former Ward's employee to become chairman of Sears. The others: General Robert E. Wood, who was fired by Ward in 1924, and Theodore Houser, who quit Ward to follow Wood...