Word: cussing
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Dates: during 1960-1969
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...Cussing & Calamity Janes. Braniff International tried to have it both ways, one day running a full-page "weight watcher's guide to Dallas" listing its low, medium-and high-calorie flights, the next day taking a two-page newspa per ad to boast about its gourmet delicacies plus special treatment for "those stubborn few who don't like perfect martinis. We let you mix your own." On its Chicago-New York flight, United was gunning for the tired businessman, with a whole plane turned into a men-only compartment, where commuting executives are free to cuss, smoke cigars...
...time when novelty in religion is becoming the new orthodoxy, the good father is trying hard to be just plain pop. A onetime atheist, he was ordained in 1955, won quick notoriety and ecclesiastical disapproval by hearing "informal" confessions in bars and writing plays peppered with cuss words. He maintains that "you've got to begin with people where they are" and feels that a bar stool can be an effective pulpit...
After Coe recovered from anesthesia, his first words were curses. Explains Neuropsychologist Aaron Smith: "Cuss words express feeling, not an idea. Communicating thoughts is more difficult." Soon Coe was able to communicate rational thoughts in short phrases. Today he still speaks slowly and leaves many sentences unfinished, but he can make himself understood unless he gets too tired...
...basic tool of the industrial mission is the informal seminar. In Detroit, for example, the mission conducts conferences in the offices of labor unions and such firms as Ford and Chrysler, where labor leaders and executives meet to talk about their job problems and dis cuss theoretical examples with down-to-earth application. A typical moral issue that they are asked to solve: Your boss has been exaggerating the results of your department. During his vacation, you have to file his reports. If you tell the truth, he's on the spot; if you don't, you become...
...there was any lesson to be learned from 1965's hodgepodge of off-year elections, it was precisely this one: that the American voter is becoming a more independent cuss every year, focusing on issues rather than ideologies. Evans believes the G.O.P. would do well to remember this in 1966-and beyond-and urges the party to minimize its philosophical feuds and turn its energies toward solving problems. "We must not be the party that forever gets E for excellence in defining the problems," he says, "and F for failure in coming up with the solution...