Word: custards
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Dates: during 1940-1949
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Given half a chance, the pair of them, with their timing, their teamwork, their contrapuntal growls and purrs, can put any scene across. And now & then, amid large blobs of stage custard, Playwright Behrman obliges with a nice witticism about husbands or Boston. But unhappily there are long stretches in I Know, My Love when there is neither any play on the stage nor any Lunts...
...Continent. One Hellzapoppin road company is still in England; another is touring New Zealand. Both men have invested their huge earnings (they grossed $227,000 in 16 nights in Chicago; $387,000 in 14 days in Toronto) in real estate and in such enterprises as a string of frozen-custard stands on Long Island and an ice-skating rink in California...
...Custard Principle. Ventre hit a deep strain in Spectator readers. But would his philosophy work? Wrote one: "Kick the cat, snap asunder the shanking mashie . . . show resistentia that you will stand no nonsense. But this is bad for the blod pressure . . . Ventre gives no guide in this dilemma." Wrote another: man might still "divide, deceive and sometimes rule. A lawn perishing from drought may be saved by its owner's . . . leaving a valuable book outdoors. By a variation of this principle, the grim persistence of watched pots in not boiling can be harnessed to prevent the ruin...
...Laffmovie is one of a chain of three, the other two being in Baltimore and New York. Since the founding in 1943 the policy has remained pretty constant, "the more custard pies per reel the better." There have been deviations into more sophisticated comedy of the "Topper" type, "but," says the Boston advertising manager, "the kids didn't get the hang of the double entendre," And so, since the giants of the deadpan and the thrown pie are no more, the theater sticks to the oldies. "There are very few good new ones," the Laffmovie's spokesman says sorrowfully...
...feed the growing empire, Lyons built a 70-acre plant near London to process coffee, tea, custard powder, chocolate. Lyons, which now employs some 30,000 people, sells an average of 770,000 meals and 680,000 cups of tea and coffee a day, turns out 2,000,000 servings of ice cream, nearly 500,000 cakes. At the end of its last fiscal year, it listed total assets of ?19,414,076, reported a net profit for the year...