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...names rise above factories everywhere : Goodyear, Westinghouse, Monsanto, Kelvinator, General Electric, Pennsalt, Singer Sewing Machine, Carnation Milk, Ralston Purina, Kellogg. Mexicans flock to Dairy Queen frozen-custard stands in Chevies, Plymouths and Fords labeled "Made in Mexico by Mexicans...

Author: /time Magazine | Title: MEXICO: The Paycheck Revolution | 12/8/1958 | See Source »

...insurance. Later they would undertake pregnancy as a countertest, get full medical treatment if sterility developed. How to find such remarkable people? Wright saw the way after newspaper stories drew 80 Birmingham couples for a similar test financed by one Captain Oliver Bird, 78, of Bird's Custard. Wright sent a carefully worded ad to the London Daily Telegraph, which rejected it with a pun: "The conception is distasteful to us." With little hope, he tried the Times, which unexpectedly accepted the ad and netted 20 replies. Tabloids quickly spotted it, published stories that netted 100 more volunteer couples...

Author: /time Magazine | Title: Medicine: Unfertility Rites | 9/15/1958 | See Source »

...Poor Jean Locke-she must feel like she'd been hit in the face with a custard pie, and left...

Author: /time Magazine | Title: Letters, Jun. 30, 1958 | 6/30/1958 | See Source »

...Chicken similarly broiled or else boiled with rice. Veal cutlets dredged in flour, cooked in skillet with water and served with mushroom sauce. Squab chicken on spit before open fire. Two green vegetables, potatoes or rice. Sweet pie or homemade pudding, such as apple betty, bread pudding, rice pudding, custard; cookies or homemade cakes or gingerbread, canned fruit; canned babas au rhum, etc. Salad with French dressing in warm weather. Cheese-black diamond, Canadian cheddar, with pie or, usually, with cognac after dinner...

Author: /time Magazine | Title: RECREATION: F. & J. at Play | 6/16/1958 | See Source »

...Last Word: Groucho Marx collided with CBS's witty-genteel panel on how to use the English language-and the result suggested a custard pie hitting the electric fan at the faculty club. Speaking mostly in interruptions, Groucho hilariously showed how to use the language to bully, bluster and bewilder, spewed insults, non sequiturs, puns, and-when he turned to Panelist Harriet Van Home, pretty, blonde TV critic for New York City's World-Telegram and Sun-leers. In a calm moment, he gargled a bit from lolanthe. When Moderator Bergen Evans despaired of getting either silence...

Author: /time Magazine | Title: Television: Review | 2/10/1958 | See Source »

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