Word: custine
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Dates: during 1965-1965
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...sell similar merchandise, it is special consideration, quality of service and a good image that attract the quick-roving customer. Courteous salespeople are, of course, the first line of defense, and many aggressive merchandisers now hold training classes, insist that clerks learn everything about the stock. President Mildred Custin of Manhattan's Bonwit Teller trains each salesgirl to telephone special customers when interesting new merchandise arrives...
...executive suite. Dorothy Shaver, president of Lord & Taylor until her death at 61 in 1959, was the archetype of the breed. At elegant Henri Bendel, Geraldine Stutz became president at 33, has successfully given her store an aura of yé-yé. Last week able, low-keyed Mildred Custin, 58, took over as president of twelve Bonwit Teller stores that stretch from Fifth Avenue headquarters south to Palm Beach and west to Oakbrook...
...Year." Bonwit's Vice President William E. Humphreys, 48, disappointed that he did not get the job, resigned a day after the announcement. Generally, however, the trade applauded Mildred Custin's promotion: in the idiom of fashion, her career has been simply divine. Born in New Hampshire, she went to Simmons College in Boston, was later hired by Boston's now defunct R. H. White Co. She then joined John Wanamaker, Inc. and rose to become its Philadelphia store's first woman vice president. Picked as Bonwit Teller of Philadelphia's president...
...company is headed by President Helen Van Slyke. "Women who are interested in a career and have a feminine viewpoint," says Jarman, "usually have intuitiveness as well as good promotion and advertising sense." Casting around for a new boss to replace resigning William L. Smith, Jarman quickly picked Mildred Custin for the $60,000-a-year...
...Fifth Avenue, but it was once the fashion leader. In spite of exclusive designs from the U.S. and Europe, the store does not attract as many as it would like of the fashionable women who set style, does not have a reputation as a fun place to shop. Miss Custin intends to spruce up outside and inside, as she did in Philadelphia. "Display," she says, "is the showmanship of retailing." She will add boutiques to show off the 20% of avant-garde items that persuade shoppers to pause for the other 80%, will also goad buyers to create a common...