Word: customersâ
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Adams and Sprenger share an intuitive ability to foresee how a garment or object will best play for the store. They know their customers???or "guests," as they quaintly refer to them?better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either...
Today he is one of a privileged group of merchants known as sightholders?or wholesale customers???who buy directly from DeBeers' mines in South Africa. It's a status that gives Graff access to some of the most exceptional stones around, 60% of which he keeps for his company, cutting them in his factories in Johannesburg?where he employs more than 300 craftsmen?and then selling them in a network of 15 Graff stores around the world. As such, he is the foremost producer of polished stones in South Africa...
...policy is succeeding. Money supply jumped $2.1 billion last week, wiping out more than a third of a big drop registered the week before. That means interest rates will probably have to move even higher than the 10.75% that banks now charge on "prime" loans to their best business customers???possibly above the record 12% rate of 1974. And when money growth finally does slow, bankers increasingly fear a credit crunch in which house buyers, small businesses and other would-be borrowers will find loan money not just expensive but unavailable...
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