Word: customers
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Dates: during 2000-2009
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...1950s, as the middle class expanded, the custom had calcified into a hard-and-fast rule. Along with a slew of commands about salad plates and fish forks, the no-whites dictum provided old-money élites with a bulwark against the upwardly mobile. But such mores were propagated by aspirants too: those savvy enough to learn all the rules increased their odds of earning a ticket into polite society. "It [was] insiders trying to keep other people out," says Steele, "and outsiders trying to climb in by proving they know the rules." (See the video "Recession Etiquette with Peggy...
...entrepreneurs. Eventually they were absorbed into an emerging community of African-American professionals, many of whom summer in picturesque Oak Bluffs, an oceanfront town of quaint gingerbread homes. "They were not segregated in the island community, as blacks were by law in the Jim Crow South or by custom and tradition in the North," Hayden explains, thanks to the parallel development of black and white communities on the island and the tolerant attitudes of its early Quaker and Methodist residents...
...particular who feel it on a much deeper level, and this obsession with becoming the perfectly educated, groomed, sculpted epitome of the Harvard Man (think “American Psycho”) consumes them, making them some of the most neurotic people on campus. If he carries a custom-made business card holder with him when he goes...
...Koolhaas, the Pritzker Prize-winning architect who designed Seattle's futuristic glass-and-steel Central Library. Coolhaus is not your average ice cream truck. For one, it doesn't play annoying, repetitive jingles. It is a tricked-out former postal wagon with a Barbie-pink custom roof, shiny wheel rims (acquired at an auto-body shop in East L.A.) and lots of photos of famous buildings, including Louis Kahn's concrete-heavy Salk Institute in nearby San Diego. The menu, naturally, is totally architectural: a rotating selection of made-to-order ice cream sandwiches in flavors such as Mintimalism, Louis...
...Frank Gehry's Jay Pritzker Pavilion - Terzo Piano is an indoor/outdoor Italian boîte as sleek as the museum itself. Designed by local architect Dirk Denison, Terzo Piano begins with a presentation kitchen at the entrance showcasing cheese, meats and salads. Further on, a clutch of 11 custom-designed mobile panels helps create individual dining zones that can contract and expand according to crowd levels. Smaller tables, accented by original George Nelson swag-leg chairs, have been rendered from resin and glow from within via abundant natural light. Outside, the designer name-dropping continues unabated via Bertoia chairs...