Word: customers
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Dates: during 2000-2009
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...cars, fashion and sports equipment. At Aspen's Snowmass resort, for example, 60% of visitors during the past holiday season rented skis from the facility's ski shop, up from 45% eight years ago. Most of these skiers, says Derek Johnson, managing director of rental retail, now invest in custom boots and bindings but prefer to lease their skis so they can try out the latest models each year. "People also like the fact that they can switch out their rentals anytime," says Johnson. "If you ski one day, you can come back the next day for a snowboard...
...architecture firm Marmol Radziner in Los Angeles, sustainable prefab homes are on the rise, and while the factory-produced modules are made of recycled steel frames and covered with environmentally sound paints, the custom layouts bring nature and the landscape into the home, and interiors are made of wood and stone with all of their natural blemishes. "We spend most of our days in front of a computer screen. What you do touch you want to be as authentic and least processed as possible," says design principal Ron Radziner...
...These matches would have been unlikely in the Iran of my parents' generation, where social classes were impermeable, people mostly married within their religious and financial caste, and hejab was an inherited, fixed custom within specific groups. Back then, the daughters of veiled women learned to veil, the daughters of secular women learned to go bare-headed, and both were taught to regard the other, respectively, as backward or immoral. Such attitudes, as you might imagine, were not conducive to peaceful coexistence in a country that is composed of religious traditionalists, Westernized secularists, and everything in between. That these days...
...Basque farmhouse about 40 minutes and a world away from Bilbao, in Axpe, a postcard village set among skyscraping peaks, and impossible to find on a map. Trust me, it's worth the trouble. Arguinzoniz makes his own charcoal from local hardwoods. He has also invented a custom grill with a pulley system that allows precise control of oxygen intake, levered grill surfaces that can be kept meticulously clean for a light smoke, and a mesh-bottomed pan that grills such refined foods as caviar and the tiniest baby squid. Ordinary grilled flavor comes mainly from soot, but here exceptional...
...left there is a woman dressed as an angel and on my right is a bearded man kitted out as Alice in Wonderland. Next to them I am a picture of sobriety; the only sign that I might be infected with the same madness as those around me a custom-made belt around my waist holding bottles, drinking glasses and twizzle sticks...