Word: customers
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Dates: during 2000-2009
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...about $9 billion a year on ice cream in places like scoop shops and restaurants, a figure that hasn't budged much since the late 1990s. Yet Ducey, CEO of Cold Stone Creamery, has turned the company into the nation's fastest-growing ice cream franchise. How? Cold Stone custom-blends high-quality ice cream with your choice of "mix-ins" (cherry pie filling with Reese's Peanut Butter Cups, anyone?) in an attractive and entertaining atmosphere...
Devotees explain that Cold Stone isn't just any ice cream shop. Customers at the recent opening of a Times Square store in New York City walked in to find ice cream displayed in a gelato-style showcase imported from Italy. After waiting in a line that stretched out the door, Stephanie Crittenden, 24, ordered cream-flavored ice cream, then added brownies and fudge. The custom concoction was mixed together in front of her by employees wielding metal spades on a polished granite surface refrigerated from underneath--the "cold stone." Employees periodically broke into song, especially when they received...
...again. Yet the address George W. Bush gave on Jan. 28 was more consequential than most because he was making a revolutionary case: why a nation that traditionally didn't start fights should wage a pre-emptive war. As Bush noted that night, "Every year, by law and by custom, we meet here to consider the state of the union. This year we gather in this chamber deeply aware of decisive days that lie ahead...
...draping, pinning and pleating, and what it can do for a postpartum figure. When Jayne walked down the aisle of a New Zealand church three fittings and a 12-hour flight later, there was no trace of the frazzled new mother in the gorgeously gowned bride. Even better, her custom-made dress set her back just $480, about half the cost of having a similar dress made in New Zealand...
...Bangkok abounds in salons where custom-made clothing can be speedily produced at nearly off-the-rack prices. And when it comes to traditionally high-ticket items like wedding dresses, the savings are even more substantial. Thai tailors and dressmakers are particularly good at copying the designer dress of your dreams from magazine clippings or even articulate verbal descriptions. Thus, the Christian Dior concoction gracing the latest bridal glossy can be yours for perhaps a tenth of its designer price...