Word: customers
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Dates: during 2000-2009
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Could a virtual tailor change those dynamics? Using new software from Archetype Solutions, Lands' End launched a custom-fit service on its website last fall. Customers measure themselves, detail their style preferences and answer questions about their figure. The data yield a precise pattern that gets beamed to factories in Mexico or the Caribbean, and a pair of customized jeans arrives on the customer's doorstep three weeks later. Bass says he expected the custom-fit line would grow to 10% of sales. But a year later, nearly half of all Lands' End pants sold online are custom...
...company's happy customers is Alex von Bidder, 52. He has a wardrobe packed with $2,500 suits in which he hobnobs with guests at the Four Seasons, his famed New York City restaurant. "I'm used to the finest things in life," Von Bidder says. "Best wine, best food. Still, I never thought I'd get custom-made jeans." His $54 pair from Lands' End is "the best-fitting thing I've ever owned," swears Von Bidder, who has since ordered custom-fit chinos and shirts...
...Custom mass-consumer products typically cost 10% to 20% more than off-the-rack items. Jupiter Research found in a recent study that more than half of consumers were willing to pay $10 extra to custom-order a pair of $50 slacks--but not much more. "The economy's bad," says Madison Riley of retail consultants Kurt Salmon Associates. "But if it's not going to stop people spending, they'll make for darn sure what they do spend is on the best quality...
Kirby then went on to discuss the upcoming curricular review and, as has been his custom at the meetings, took time to read out loud from several letters submitted by faculty members voicing concerns about the review...
...They committed serious crimes and serious crimes, by custom, are the sort of reason people are dismissed from Harvard,” Jasanoff said...