Word: customize
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GIORGIO ARMANI'S CLOTHES have represented refined luxury for an A-list clientele for more than 30 years. So in 2005, when the Italian designer finally introduced Armani Privé, his collection of women's haute couture, his female customers were elated. Now it's the men's turn. Giorgio Armani Fatto a Mano su Misura (Hand Made to Measure) will be Armani's first foray into custom-made suits. Although there are just two options for jacket styles, the possibilities for a one-of-a-kind design are limitless, thanks to a plethora of choices of fabrics, buttons and pocket...
...gasp resistance to this embrace of wealth and comfort can be observed in the current evangelical brawl over whether comfortable megachurches (like Osteen's and Warren's) with pumped-up day-care centers and high-tech amenities represent a slide from glorifying an all-powerful God to asking what custom color you would prefer he paint your pews. "The tragedy is that Christianity has become a yes-man for the culture," says Boston University's Prothero...
...printing offers. "When you're done, you have a stack of whatever you've just printed right in front of you," says Krowinski, who owns three letterpresses. She's a one-person shop, dividing her time between turning out her own stock cards, which she wholesales for $2.25, and custom work like wedding invitations and personal stationery. She projects 2006 revenues in the middle five figures...
REPRINTS AND PERMISSIONS * Information is available at the website www.time.com/time/reprints * To request custom reprints, photocopy permission or content licensing, e-mail timereprints_us@timeinc.com...
...Another idea: Start a modular home industry - not to build "souped-up" trailer homes but quality custom-builts, a modern-day version of the old Sears catalog home. KB Homes is already using similar technology, and why couldn't New Orleans, he wonders, attract modular homebuilders to churn out a new generation of affordable housing for the nation? The AFL-CIO investment fund in Washington, notes Kroloff, is looking to pour $1 billion into New Orleans...