Word: customize
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...when called upon to conquer a country. But America lacks the cleanup crews--the military police, the civil-affairs experts, the engineering units and all the other street-by-street peacekeepers--needed to occupy whole countries for months if not years, particularly if gratitude is not always the local custom...
...almost a given when it comes to untangling the North Korean nuclear crisis. But even judged by these underwhelming standards, the multilateral talks in Beijing last week were less than successful. Diplomats from the U.S., North Korea, China, Russia, South Korea and Japan left the six-sided bargaining table?custom built for the talks?offering few signs of progress. There were no concessions from the principal antagonists, the U.S. and North Korea. The parties couldn't muster enough consensus to release a joint declaration of common goals. And then, on Saturday, the North declared itself uninterested in future meetings...
...about $9 billion a year on ice cream in places like scoop shops and restaurants, a figure that hasn't budged much since the late 1990s. Yet Ducey, CEO of Cold Stone Creamery, has turned the company into the nation's fastest-growing ice cream franchise. How? Cold Stone custom-blends high-quality ice cream with your choice of "mix-ins" (cherry pie filling with Reese's Peanut Butter Cups, anyone?) in an attractive and entertaining atmosphere...
Devotees explain that Cold Stone isn't just any ice cream shop. Customers at the recent opening of a Times Square store in New York City walked in to find ice cream displayed in a gelato-style showcase imported from Italy. After waiting in a line that stretched out the door, Stephanie Crittenden, 24, ordered cream-flavored ice cream, then added brownies and fudge. The custom concoction was mixed together in front of her by employees wielding metal spades on a polished granite surface refrigerated from underneath--the "cold stone." Employees periodically broke into song, especially when they received...
...again. Yet the address George W. Bush gave on Jan. 28 was more consequential than most because he was making a revolutionary case: why a nation that traditionally didn't start fights should wage a pre-emptive war. As Bush noted that night, "Every year, by law and by custom, we meet here to consider the state of the union. This year we gather in this chamber deeply aware of decisive days that lie ahead...