Word: customized
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...request custom reprints, photocopy permission or content licensing, e-mail timereprints_us@timeinc.com...
...cars, fashion and sports equipment. At Aspen's Snowmass resort, for example, 60% of visitors during the past holiday season rented skis from the facility's ski shop, up from 45% eight years ago. Most of these skiers, says Derek Johnson, managing director of rental retail, now invest in custom boots and bindings but prefer to lease their skis so they can try out the latest models each year. "People also like the fact that they can switch out their rentals anytime," says Johnson. "If you ski one day, you can come back the next day for a snowboard...
...architecture firm Marmol Radziner in Los Angeles, sustainable prefab homes are on the rise, and while the factory-produced modules are made of recycled steel frames and covered with environmentally sound paints, the custom layouts bring nature and the landscape into the home, and interiors are made of wood and stone with all of their natural blemishes. "We spend most of our days in front of a computer screen. What you do touch you want to be as authentic and least processed as possible," says design principal Ron Radziner...
Nina Garduno has captured this mentality in her Malibu, Calif., store, FreeCitySupershop, which carries, along with the hand-designed, vintage-style graphic T shirts, an ever changing array of custom turntables, teepees and free fresh-squeezed orange juice. "People say, 'Is this a rock shop? A clothing shop? A bike store?' It's whatever you want to take from it. I'm just putting it out there," says Garduno, who, as a vice president for Ron Herman menswear and a buyer there for 20 years, has made a career out of predicting trends, including vintage denim and studded jeans...
...These matches would have been unlikely in the Iran of my parents' generation, where social classes were impermeable, people mostly married within their religious and financial caste, and hejab was an inherited, fixed custom within specific groups. Back then, the daughters of veiled women learned to veil, the daughters of secular women learned to go bare-headed, and both were taught to regard the other, respectively, as backward or immoral. Such attitudes, as you might imagine, were not conducive to peaceful coexistence in a country that is composed of religious traditionalists, Westernized secularists, and everything in between. That these days...