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...brand had already firmly established its place in U.S. history: Abraham Lincoln wore a Brooks Brothers coat to his second Inauguration?and was wearing it again the night he was assassinated. Later, Charles Lindbergh celebrated his famous flight in a Brooks Brothers suit, and Clark Gable frequently placed custom orders. The brand was popular in academic institutions as well, and the polo coat became the uniform at places like Miss Porter's School. On Ivy League campuses, Brooks' preppy innovations like argyle, seersucker and madras?all brought to U.S. shores by the retailer?developed into the dress code. Even...

Author: /time Magazine | Title: Buttoned Up | 12/6/2006 | See Source »

...incomplete sweater never caused me any psychic pain, but I had always wondered what it would be like to wear something built with my body in mind. Custom-made shoes can cost $3,000, and a custom-made suit twice that, but a number of High Street men's clothiers?including Brooks Brothers, Joseph A. Bank and Thomas Pink?have started to turn out dress shirts made to measure for about $200 a pop?more than the ones already pinned to cardboard and wrapped in plastic but not that much more...

Author: /time Magazine | Title: A Cuff Above | 12/6/2006 | See Source »

...decided to dive in and get myself some custom-made love. I made an appointment at Thomas Pink in Manhattan and was quickly ushered into a private alcove away from the prying eyes of mere retail shoppers. "We feel that the custom-made customer is making a commitment to us," said Alexander, my tailor, "and we want to reciprocate with special treatment." he then brought me a bottle of water and delivered a stirring monologue on the history of the shirt cuff?the French cuff was apparently born when Napoleon ordered extra-long sleeves so that his soldiers could wipe...

Author: /time Magazine | Title: A Cuff Above | 12/6/2006 | See Source »

...Jane Birkin?is available for a far saner price at the company's first U.S. outpost in New York City's Saks Fifth Avenue. And for a truly unique, over-the-top gift, an Australian company, Cantilena Music, harks back to a bygone era with a commission service for custom-created works of classical music...

Author: /time Magazine | Title: A to Z | 12/6/2006 | See Source »

...Ford era. The new, less intimidating look incorporates warm color schemes and the use of natural light. Key design elements from Gucci's history accentuate the brand's legacy, while new trademark services are being initiated. Highlights of the store's offerings include a café, the reintroduction of custom handbags and the first-ever Gucci Gallery...

Author: /time Magazine | Title: A to Z | 12/6/2006 | See Source »

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