Word: customized
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...every month. They arrive all shapes and sizes and in sufficient volume (about one-sixth of our editorial mail) to keep a large staff perpetually burrowing for the answers-many of which have nothing to do with stories that have appeared in TIME. It is an old TIME custom to answer every letter we receive, but once in a while somebody overestimates our capacity. Take this recent communication from a South Carolina schoolboy, for instance...
Harry Truman had been President only a few days when he was rubbed the wrong way by a time-honored White House custom: he got stuck between floors in its creaky elevator. Ever since Theodore Roosevelt had it installed in 1902 (his rollicking sons used it to haul their patient pony Algonquin to & from their quarters). U.S. Presidents had frequently been stalled in the ornate mirrored and oak-paneled cage. The only power a President had in that emergency was to ring a gong, then wait while workmen hurried to the basement and jiggled the rachitic machinery back into motion...
Nikolai Redin grinned, and followed a time-honored American custom. As the jurors walked past him he shook each by the hand and smiled into embarrassed but understanding eyes. Then he scurried through the crowd to a telephone and called his wife...
...incentive to merchants who "hold the line," names of stores recommended by students will be printed henceforth if turned in at 14 Plympton Street. Harvard Variety Store large ice cream cones from $10 to $14 Rarry's Areade Spa small ice cream cones from $05 to $07 J. Press custom suits from $95 to $110 dress suits up to $140 Bill's Place coffee up to $10 (still $05 with food) Thomas Sandwich Spa Coffee, white and sweet, $10 up five cents hamburger, $20 up five cents cheeseburger, $25 up five cents Daley's frappes from $15 to $20 Gold...
...watched freshly severed heads-garnished with all manner of delicacies, sometimes with a lighted cigar stuck between their teeth, swing gently through the air at native ceremonies. The Company, deciding that British stockholders could not be expected to underwrite that sort of thing, nearly managed to stamp out the custom...