Word: customized
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...graphics and surround sound of video games like Grand Theft Auto 2 and Tony Hawk's Pro Skater 4 (and of course they can handle any spreadsheet or logo redesign). Made by private companies like Falcon Northwest, based in Ashland, Ore., and Alienware in Miami, gaming computers are custom assembled and can be personalized with neon lights and just about any graphic that can be baked onto aluminum. Gaming-PC companies are also known for superior tech support and customer service. Prices range from...
...airy second-floor studio here at the headquarters of the world's oldest firearms manufacturer, in the iron-rich alpine foothills of Gardone Val Trompia, Italy, there's another, more delicate sound: the staccato tapping of engravers adding the tiny finishing touches to the company's custom-made shotguns. And we mean custom: buyers can specify size, shape, materials and just about any engraved design at prices that range from $25,000 (for a gun with traditional floral and wildlife scenes) to $70,000 and beyond (for gilding and inlays...
...singer Madonna spent about $100,000 last year on a matching pair of custom Beretta SO9 over-and-unders for her husband. In the past two years, despite the global recession, Beretta Holding reports a 15% increase in sales of such "premium grade" guns. The company earns most of its profits from mass-produced weapons such as military handguns, but its annual premium-grade sales of $30 million represent 8% of its revenues and more than one-third of that worldwide market. (Beretta doesn't disclose how many guns it sells...
...faltering career. Like an aging starlet, Veterans’ Day will do best to retire. I do not suggest doing away with Veterans’ Day altogether, and I certainly don’t suggest abandoning long weekends. But we would do well to adopt the British custom of observing Veterans’ Day with quiet dignity on the nearest Sunday to Nov. 11. (You sense, reading the VA website’s rhapsodic description of British observations of the day, that the VA thinks this would be a good idea, too.) And in lieu of those Monday holidays...
...their trips to Goa, were creating a faster, harder and more synthetically-advanced style of techno dubbed Goa Trance. Tsuyoshi, with his striking features and Japanese post-punk style and sensibility?bondage pants worn with Hysteric Glamour shirts, vintage Clydes and Yohji Yamamoto stovepipes?was like a replicant, custom- made in Japan to thrive in this scene. His popularity spinning at London's now much-eulogized Return To The Source trance party propelled him to the top of the mid-'90s Eurotrance explosion, prompting tours of major rave festivals like the U.K.'s Big Love and Tribal Gathering and Germany...