Word: customizers
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Dates: during 2000-2009
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...Whatever a customer wants, we provide," says Roger Bourget, CEO of Bourget's Bike Works in Phoenix. "We build egos for guys." Bourget and other motorcycle craftsmen tailor bikes like fine suits. For speed demons, that might mean top suspension and a light chassis. For touring long distances, the custom biker will ask for an intercom system and heated seats and handlebars. Just cruising? He can do that on a chopper or a bagger with a hand-painted body and intricately detailed metalwork. The American artist Michael Godard ordered an $85,000 gangster-themed chopper with images from his collections...
...also call 1-800-843-8463 or write to TIME at P.O. Box 30601, Tampa, Fla. 33630-0601. Back Issues Contact us at help.single@customersvc.com or call 1-800-274-6800. Reprints and Permissions Information is available at the website www.time.com/time/reprints To request custom reprints, e-mail TimeMagazine_Reprints@wrightsreprints.com for all other uses, contact us by e-mailing timereprints_us@timeinc.com Advertising For advertising rates and our editorial calendar, visit timemediakit.com Syndication For international licensing and syndication requests, e-mail syndication@timeinc.com or call...
...boost revenues, some Savile Row tailors have licensed franchises in Asia. Others, like Boateng and Gieves & Hawkes, also sell ready-to-wear and made-to-measure clothes. The latter, unlike bespoke, are altered from block patterns rather than being custom-made - bespoke suits are cut by hand from scratch to meet the buyer's exact build, gleaned from 35 different measurements and requiring at least three fittings, and then stitched almost entirely by hand...
...iomoi Custom Social Notes in chocolate-and-yellow diamond...
...also call 1-800-843-8463 or write to TIME at P.O. Box 30601, Tampa, Fla. 33630-0601. Back Issues Contact us at help.single@customersvc.com or call 1-800-274-6800. Reprints and Permissions Information is available at the website www.time.com/time/reprints To request custom reprints, e-mail TimeMagazine_Reprints@wrightsreprints.com for all other uses, contact us by e-mailing timereprints_us@timeinc.com Advertising For advertising rates and our editorial calendar, visit timemediakit.com Syndication For international licensing and syndication requests, e-mail syndication@timeinc.com or call...