Word: customizers
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Dates: during 2000-2009
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While the would-be martyr keeps a low profile, al-Tamimi arranges for the explosives; he knows how to get his hands on explosive belts or bomb-laden cars. Belts are more complicated, he says, since they may need to be custom-made to a bomber's size. All the time, al-Tamimi fine-tunes the plan, scoping out the target over and over, to prepare for any eventualities. He will check and recheck his information and adjust the plan to any changes--in convoy routes and timing, for instance. He may even do a dry run of the operation...
...production amid the neo-Baroque grandeur of the Paris Opera (Palais Garnier, Place de l'Opéra), where prices start as low as 7 euros. The Baccarat Gallery-Museum (11, Place des Etats-Unis) displays all sorts of glittering goodies, such as Czar Nicholas II's custom-ordered giant candelabra, crystal thrones created for India's maharajas and dessert plates made for Coco Chanel, complete with etchings of delicate scissors. Skaters can cut the ice with the locals at the Hotel de Ville (blades rent for 5 euros...
...olive trees and upright cypresses were shadowed by the brooding Mount Amiata. The whole ambiance was distilled in the Brunello I was drinking. Seeing my red-wine-stained teeth, a friend handed me some freshly plucked sage leaves and instructed me to rub my teeth clean with them. "Old custom," he said. It worked...
Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...
Rick Tsai CHIP CZAR Don't tell Tsai, 54, the new CEO of Taiwan Semiconductor Manufacturing Co. (TSMC), that replacing a legend is daunting. Chip mogul Morris Chang, who founded TSMC in 1987 and built it into the world's largest manufacturer of custom-made chips, named Tsai, a 15-year TSMC veteran, his successor. (Chang remains chairman.) Tsai is already forecasting a gaudy 43% quarterly gross-profit margin for the $8 billion company. Tsai knows TSMC inside out, having held nearly every senior position, and has lived up to his strong nickname: Buffalo. --By Joyce Huang/Taipei...