Word: customizers
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Dates: during 2000-2009
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...scrounge for grant money, but Cameron made it easy for the researchers from NASA and various universities who co-star with him in the movie. He took them along on 40 dives to vents in the Atlantic and Pacific and filmed the objects of their study with his custom-made, ultrasharp 3-D camera system. To get to where the action is--two miles down in some cases--Cameron used four manned submersible craft and a remotely operated vehicle that was built by the director's brother. Why 3-D rather than regular film? "It's a more immersive experience...
...projects. No deal, says the Nawab?not until the doctor's rapists are brought to justice. Yaqoob, the police inspector general, says the army officers suspected of the rape, who have yet to be detained, will soon submit to a DNA test. But the Nawab suggests an old tribal custom to prove their guilt or innocence. "Our elders say that the accused must walk through fire," he says. "If he is innocent, the flames won't harm...
...mass customization trend--in which consumers can get anything tailor-made to their needs--has hit the skin-care market. A company called Lab21, headquartered in Stony Brook, N.Y., creates individually formulated products based on a quantitative genetic test. Customers take an at-home DNA test (by swabbing the inside of their cheek) and answer a questionnaire about the health of their skin. Lab21's SkinProfiler System then creates a custom formula to treat specific conditions--for example, acne, redness or aging. Prices range from $80 for 2.5 oz. of antioxidant fluid with SPF to $600 for a complete custom...
...business, they shook their heads and said I was crazy," says Massimo Suppancig, the CEO of Valextra, a 67-year-old Milan-based leather-goods company once famous for catering to the likes of Maria Callas and Grace Kelly. In its heyday, Valextra had been known for filling extravagant custom orders - the Emir of Kuwait once commissioned 14 sets of hippopotamus-skin luggage. But over the past two decades, the business had declined and licensing deals had diminished the name. Enter Suppancig in 2003, a former Hugo Boss and Escada executive who immediately recognized the brand's rich heritage...
...business, they shook their heads and said I was crazy," says Massimo Suppancig, the CEO of Valextra, a 67-year-old Milan-based leather-goods company once famous for catering to the likes of Maria Callas and Grace Kelly. In its heyday, Valextra had been known for filling extravagant custom orders-the Emir of Kuwait once commissioned 14 sets of hippopotamus-skin luggage. But over the past two decades, the business had declined and licensing deals had diminished the name. Enter Suppancig in 2003, a former Hugo Boss and Escada executive who immediately recognized the brand's rich heritage...