Word: customizes
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...from bedroom to mud room, in her home in Northbrook, Ill. "I know it's a complete luxury," she says of her white melamine shelves with room for as many as 200 pairs of shoes. "But it seems to have become a necessity." Call it closet creep. Says Perfection Custom Closets owner Tim O'Hagan, who is working with O'Gara: "It sounds hokey, but when you've got a place for everything and everything's in its place, you feel better...
...Malley, 36, of Hinsdale, Ill., did not simply organize her life through her closet. She realized her fantasies. Spending $50,000, she remade her master-bedroom closets, following photos she had ripped out of Architectural Digest. Her husband Bill's closet now has dark wood, granite counters and custom carpeting (plus a secret passageway to his office). Her closet has mirrored doors, crystal knobs, marble counters and muted shades of creamy beige and icy green, much like a Jimmy Choo shop she adores. "It feels like I'm shopping in a fancy store every day," she says...
While the would-be martyr keeps a low profile, al-Tamimi arranges for the explosives; he knows how to get his hands on explosive belts or bomb-laden cars. Belts are more complicated, he says, since they may need to be custom-made to a bomber's size. All the time, al-Tamimi fine-tunes the plan, scoping out the target over and over, to prepare for any eventualities. He will check and recheck his information and adjust the plan to any changes--in convoy routes and timing, for instance. He may even do a dry run of the operation...
...production amid the neo-Baroque grandeur of the Paris Opera (Palais Garnier, Place de l'Opéra), where prices start as low as 7 euros. The Baccarat Gallery-Museum (11, Place des Etats-Unis) displays all sorts of glittering goodies, such as Czar Nicholas II's custom-ordered giant candelabra, crystal thrones created for India's maharajas and dessert plates made for Coco Chanel, complete with etchings of delicate scissors. Skaters can cut the ice with the locals at the Hotel de Ville (blades rent for 5 euros...
Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...