Word: customs
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Dates: during 1940-1949
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That off his chest, "The Man" began to answer specific committee charges in a 13,000-word statement. The Morrissey Cadillac had been a Christmas present ("It's just an old Southern custom...
...mass production budgeteer, Mrs, Stapleton custom-builds her accounts from the family's individual needs and interests. Over 12 years of experience and 35,000 budgets have convinced her that it isn't the amount of money that counts most for happiness, but the way it is used...
...Smooth. "Another striking thing is the prose style of the advertisements, an extraordinary mixture of sheer lushness with clipped and sometimes very expensive technical jargon. Words like suave-mannered, custom-finished, contour-conforming, mitt-back, innersole, backdip, midriff, swoosh, swash, curvaceous, slenderize and pet-smooth are flung about with evident full expectation that the reader will understand them at a glance...
...Cinderella, a conical garbage pail with custom-made wax-paper linings that looks like a trophy...
Prices went just about as far up as necklines went down (one exclusive Sally Milgrim evening ensemble of white & gold sold for $890). Prices of $500 for custom-made dresses were common...