Word: customs
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...conducts readership studies for magazine publishers. Petersen's Motor Trend (monthly circ. 500,000) is not far behind, with 9.02 readers per copy. A sort of high-power consumer magazine, it "is for the average fellow with an above-average interest in autos," says Petersen. Car Craft, Rod & Custom, and Sports Car Graphic cover the other auto buffs Petersen could think...
Optical Illusion. Pierre was also ready for the mass market. Having already launched a women's line, he decided to branch out in male fashions as well, two years ago began producing a full line of custom and ready-to-wear men's clothes. His men's fashions now gross $8,000,000 a year, five times the gross of his women's line. Among Cardin's customers: Gregory Peck, Cecil Beaton, Yul Brynner and George Hamilton...
...turn of the century it was a Yardly custom for freshmen to call up to their friends' rooms from the ground below. One over-studious freshman, known to posterity only as Rinehart, had no callers. Determined to revamp his Image, he took to standing below his window shouting his own name. Rinehart's deception was seen uncovered, and his name became a byword at Harvard rebellions. At one time its very mention in the Yard was a staple ingredient for mixing instant riot...
...carry a 21% to 25% markup, but extras installed by the dealer, like side-view mirrors and seat covers usually have a 40% markup. >Different models in the same series are basically the same-in engine, frame, suspension, wheels and performance. Thus the listed $244.92 difference between a Ford Custom and a Ford Galaxie is spent almost entirely on chrome and trim. >When a new model is introduced, the manufacturer automatically pays the dealer a 5% rebate for old models still in stock, and this can make a difference of $200 on a $4,000 car. Knowing that this rebate...
...guards at the Vatican are still dressed in the costumes Michelangelo reputedly designed for them. It is impossible to imagine a guard of honor for a U.S. President dressed as Minutemen. For Americans believe profoundly that the best is yet to be; that whatever it is-a building, a custom, an institution-they can do it better next time...