Word: customs
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...Sequins. Sy is custom itself. He drapes David Niven aloofly and John Wayne toughly. He is the author of Bob Hope's tweeds. If Donald O'Connor wants to look like George M. Cohan, which for some reason he does, Sy cuts him a checkered vest. But he won't do just anything. He designed Liberace's first gold lame suit, but when the big Lib began demanding sequins for it, Sy sent him to a costume house...
Yovicsin's football philosophy has two basic characteristics, flexibility and simplicity. Each season, Yovvy custom tailors his offense and defense to the specific talents of his players. Thus as skills on the team vary from year to year, the style of play also changes annually. "I don't like to mold personnel in a preconceived approach," Yovicsin says. "My teams at Gettysburg passed the ball 75 per cent of the time. But here at Harvard, we seem to get better runners than passers. So we've run the ball...
...guts are the main ingredients of the grand sport. But rugger is still a gentleman's sport. After getting your wind knocked out or after a particularly jarring tackle, one bears (I am told), "Terribly sorry old chap!" or "Pardon me, laddie!" Whether international or local in origin, this custom sets the tone for rugby in New England
...successful in the fashion world that in 1930 he opened his own salon. Mainbocher came to New York in 1939, where he profited by the wartime blackout of France as the fashion center of the world. Today he is America's sole exemplar of the big-name custom-only couturier. Unlike such top U.S. designers as Norman Norell and James Galanos, he does not distribute his models through department stores; anyone who wants to buy a Mainbocher has to come to the Fifth Avenue salon...
...proudly and gladly" but recalled that the situation had not always been thus: in the eighteenth century New England Puritans and Episcopalians hurled epithets at one another, and in 1859 Frederic Huntington resigned as University Preacher after becoming an Episcopalian, because he felt his denomination was inconsistent with Harvard custom...