Word: customs
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Riding the Tube. The 32-page editorial package produced at the magazine's Main Line headquarters in Radnor, Pa., is custom-designed for televiewers. Apart from the listings, it rarely contains more than 10,000 words of text, a reading dose readily digestible during an evening's commercials. There are a few short articles on the never-never world of TV, a page of generally toothless criticism, a crossword puzzle beamed at the intelligence quotient of the shoot-'em-up crowd. (Sample crossword puzzler: "Car 54, Where____ You?") Of late, the magazine has erupted in a rash...
...what the aitch-adding British call a "maiden haunt." It is Comedienne Margaret Rutherford, 69 and still going strong (Passport to Pimlico; I'm All Right, Jack], and in this adaptation of an Agatha Christie chiller called 4:50 from Paddington she has a role that is custom-tailored to her somewhat peculiar measure...
...business six years ago by grafting its own lingo on a century-old tradition at West Point and Annapolis. It is not quite hazing; an upperclassman has to ask a doolie's permission to touch him, even to straighten his tie. But if the official term for the custom is only "harassment," it still licenses upperclassmen to make life miserable for new men on the theory that "weak sisters" will quit...
...model year. Normally, the introduction of a new car model requires extensive retooling, which is far too costly and too time-consuming to do more than once a year. But Chrysler will turn the trick by an ingenious bit of hybridization. The new Dodge, which has been christened the "Custom 880" and which will be larger than any current Dodge model, is to be built on the chassis of the 1962 Chrysler Newport, will sport the cleanly styled Newport body from rear bumper to windshield, and 1961 Dodge Polara metal from the windshield forward...
...banks over the years have lived on cozier terms with their clients than Wall Street's 109-year-old United States Trust Co. It has always been the bank's custom to invite its customers to lunch, supply cakes with candles when clients' children have an 18th birthday, advise on everything from selecting schools and planning careers to buying horses. Offering such friendly service has proved to be highly profitable for U.S. Trust-particularly because its customers, past and present, include such names as Rockefeller, Astor, Vanderbilt, and Whitney...