Word: customs
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Zenith's greatest asset is its reputation as a quality producer. Assiduously cultivated in the company's advertising ("The Royalty of Television Sets"), the reputation is deserved-though Zenith does not get into the really expensive custom field. Every sixth worker on the Zenith production line is a quality inspector, and TV sets that have already been cleared for shipment are pulled back at random for further testing. Six years ago, when most other makers of TV sets began switching heavily to printed circuits, which were cheaper to make but difficult to repair, Zenith stayed with easier...
...Basic Rules. Chances are that, for all their complaints, it is the tippers themselves who perpetuate the custom, not because it really gains them better service but because it gives them a certain sense of power and comfort. Every headwaiter in the country knows that a man with a girl whom he wants to impress is an easy mark. Women, who in general are notorious mossbacks, often wildly overtip their personal hairdressers, whom they want to keep happy as their confidants, part-time analysts, gossipmongers and flatterers...
Aside from Tippers Anonymous, one answer often suggested is a straight percentage tip added to restaurant and hotel bills-as is the custom in most of Europe. But many customers fear that this would only make surly service people surlier and take all personal incentive out of the tip. And besides, Americans are such habitual tippers that they even add at least 5% to the built-in gratuities in Europe anyway...
...custom for the spreading laurel tree...
...custom and in ceremony...