Word: customs
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...buyers were actually delivered to them in the U.S., heavily guarded and wrapped against spying. Not until this week will the curtain be lifted to let U.S. women get their first glimpse of the actual dresses, in magazines or newspapers. Working frantically against that deadline, swank stores prepared custom-made copies, to sell at $300 and up, from originals that may have cost them from $500 to $3,500; manufacturers on Seventh Avenue trimmed and compromised to produce a $39.50 version of a simple $600 day dress to be ready for Easter sales...
...industry to new life. Even as U.S. women flip through the fashion magazines, other manufacturers will be studying the photographs, devising ways of changing materials, reducing fullnesses, simplifying cuts so that they can present a copy of a design they never paid for. In three months the $300 custom-made copies will have been copied in their turn to sell for $49.50. and by the time the copy is copied and further simplified to reach Union Square in an $8.95 version, every stenographer will be muttering about that old thing she is wearing, and every loom from Massachusetts to Alabama...
...company, gone into hosiery, gloves and men's ties. He has designed cashmeres for Scotland's Hawick looms, bathing suits for Cole of California. In all, Dior enterprises in 24 countries gross $15 million a year. But the mainspring remains the painstaking, scrupulous design and construction of custom-made dresses in the headquarters on the Avenue Montaigne. Of the 12,000 dresses turned out each year, Dior sells more than $1,000,000 worth abroad, comprising more than half of all Paris couture's exports...
...book. It is an adult's biography of a cat who became her pet and then her friend. May Sarton knows how to tell an adult about a cat. The usual hurdles of condescension and over-indulgence cause her no trouble. And she conspicuously avoids the Walt Disney custom of fastening human personalities onto animals. And that, in fact, is what the book is about...
...midst of lecturing in the U.S., Sir John Tresidder Sheppard, former provost of King's College, Cambridge University, issued a blunt warning to U.S. literature teachers. "This custom you have of the quiz." said he, "is very dangerous. To read with a view of being examined is impious. It's wicked! It's impossible to read with happiness when you're looking out for what the old boy, or the old girl, is going...