Word: customs
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Instead, since Nov. 20, the same location at the intersection of JFK Street and Mass. Ave. has featured an Alpha-Omega, a convenient three-story jewelry superstore, perfect for buying princess-cut diamonds in custom-designed settings. What more could the undergraduate community...
Could a virtual tailor change those dynamics? Using new software from Archetype Solutions, Lands' End launched a custom-fit service on its website last fall. Customers measure themselves, detail their style preferences and answer questions about their figure. The data yield a precise pattern that gets beamed to factories in Mexico or the Caribbean, and a pair of customized jeans arrives on the customer's doorstep three weeks later. Bass says he expected the custom-fit line would grow to 10% of sales. But a year later, nearly half of all Lands' End pants sold online are custom...
...company's happy customers is Alex von Bidder, 52. He has a wardrobe packed with $2,500 suits in which he hobnobs with guests at the Four Seasons, his famed New York City restaurant. "I'm used to the finest things in life," Von Bidder says. "Best wine, best food. Still, I never thought I'd get custom-made jeans." His $54 pair from Lands' End is "the best-fitting thing I've ever owned," swears Von Bidder, who has since ordered custom-fit chinos and shirts...
...Custom mass-consumer products typically cost 10% to 20% more than off-the-rack items. Jupiter Research found in a recent study that more than half of consumers were willing to pay $10 extra to custom-order a pair of $50 slacks--but not much more. "The economy's bad," says Madison Riley of retail consultants Kurt Salmon Associates. "But if it's not going to stop people spending, they'll make for darn sure what they do spend is on the best quality...
...thing's for sure with young buyers: custom sells. This fall American Eagle Outfitters, a clothing company, instructed its college-age buyers how to tear up T shirts and embroider jeans--and sold 12% more jeans in the process. Nike iD lets customers help design their own sneakers...