Word: cutefulness
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...national ad campaign plays off the McCafé name. In one spot, for example, a chore - ironing one's shirt - becomes a much more pleasurable "choré" with McCafé coffee in your hand. That's kind of cute, but why don't the ads highlight the company's one major advantage over coffee competitors: price? With consumer spending still weak, shouldn't McDonald's be explicitly broadcasting its bargains? "Here's what everyone implicitly understands," Thompson says. "With our supply chain and the leverage we have, the products are going to be more affordable than other coffee offerings...
...could the cute and fluffy creature cause so much trouble? On Tuesday, the day before the summit, the European Parliament passed a vote in Strasbourg to ban imports of seal products into the European Union - mainly from Canada. MEPs voted by a massive 550 to 49 to ban seal products - from soft pelts to Omega-3 health supplements made from seal oil - in time for the next commercial seal hunt season, in Spring 2010. (See pictures of life beneath Antarctic...
...first frame of the 2009 summer blockbuster season saw nice guys finish first, and second. On Thursday night Hugh Jackman was on The Daily Show, Matthew McConaughey on The Tonight Show, both playing the adoring dad with anecdotes about how cute and flirtatious their young sons are. On Friday moviegoers started clogging the plexes to see these courtly musclemen in their signature roles: Jackman as a lupine superhero, McConaughey as a stud in need of fixing. (See the TIME 100: The World's Most Influential Entertainers...
...that designation now; for guys they're more like bondage, and not the fun kind. The average guy hates or dismisses McConaughey movies because they'll require him to sit with his girlfriend through 100 minutes of extreme rendition, then endure her reproach that he's not nearly so cute, buff or romantically attentive as the hunk on screen. Men hate a ladies' man, a species of which McConaughey may be the last, best example. He speaks in silkily modulated tones, carries himself with a lithe sexual assurance and, at the end of movies where he's played the restless...
With their giant eyes and spiky red hair, baby orangutans are the epitome of cute - and that's exactly why they are the most sought-after prey of poachers in Kalimantan (Indonesian Borneo). Thousands have been hunted and captured over the years, prised from the hands of their slain mothers, to sell as pets. Those who are spared this fate are left to cope with a habitat that is shrinking daily, as agribusiness firms continue their relentless drive to turn Kalimantan's forests into palm-oil plantations. "I cannot convey the horror of it," says Canadian primatologist Birute Galdikas...