Word: cutefulness
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...Everything about the film is predictable, except for our growing discomfort with Zellweger. It is rare, and awful, to watch an Oscar winner valiantly attempt to convince us, against all evidence to the contrary, that it makes sense for her to be playing girlish and cute in a negligible comedy. She's about to turn 40, which absolutely does not mean she's no longer allowed to fall in love onscreen. But Zellweger has undeniably changed since her Bridget Jones's Diary days, and her fitness to continue in the same romantic-comedy vein as Bridget is very much...
...Asia, the Barbie brand is not deeply entrenched, so grown-ups are less likely to automatically dismiss it as kids' stuff. Besides, Asians don't necessarily put away childish things as they age. Collecting toys such as Hello Kitty merchandise well into adulthood is common. "Asian culture loves cute," says Richard Dickson, general manager of the Barbie brand. "They're much more comfortable with character art as part of fashion...
...tabloid math, the only thing better than a picture of a celebrity is a picture of a celebrity with his or her cute kid - or in some cases, just the kid (see Suri Cruise). There's no bigger celebrity at the moment than President Barack Obama, who has already been on the cover of such august political organs as TV Guide and Entertainment Weekly. As luck would have it, Barack and Michelle Obama have two of the cutest - and therefore potentially lucrative - offspring on the planet. Beanie Babies maker Ty has already released Sweet Sasha and Marvelous Malia dolls...
That Viral Thing: Cute Things Falling Asleep...
...eight years of marketing opportunities," says Cohen. "The First Lady's staff will be inundated with all kinds of products, offerings and gifts for the girls. Keeping up with them will be a full-time job." Right now, J. Crew is the lucky leader. That coat looked pretty cute on Rosebud, and plenty of kids will want to match her style...