Word: cutex
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...purists were fighting uphill. Most of Quebec's women say "lipstick" for rouge a levres, and "Cutex" (a trade name) for any nail polish-vernis a angles. In the sports arena, their menfolk scream: L'arbitre est un robber! A prizefight announcer cries: Le champion a knockoute son adversaire. And French Canadians of both sexes grin as they say II faut se watcher...
...over National Broadcasting Co.'s system 14 over Columbia Broadcasting System.† Its radio accounts included Bayer's Aspirin, Ovaltine, College Inn Food Products. Nearly tied with Blackett was the leader for the two previous years, J. Walter Thompson, with accounts like Standard Brands (Chase & Sanborn, Fleischmann), Cutex, Carter's Ink, Eastman Kodak, Kraft-Phenix Cheese. Third with a radio budget of $2,900,000 was Lord & Thomas whose best account is American Tobacco (Lucky Strikes...
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