Word: cutlass
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During the first half of 1984, sales of American-made cars surged 26.5% over the same period a year ago. The biggest increase was in sales of mid-size cars, like the Oldsmobile Cutlass Supreme, which were up 28%. Large and luxury cars showed a 22% rise. Ford led the industry with a 32.2% sales gain, and General Motors followed with a 26.1% jump. U.S. automakers expect to sell 8 million cars this year, up from 6.8 million in 1983, and earn a record $10 billion in profits...
Also last Friday, a victim told police that his 2-door black 1979 Oldsmobile Cutlass, valued at $4,000, was taken from the Soldiers Field Park visitors' lot between Jan. 30 and last Thursday...
...good name? "It ought to create a surge of satisfaction in the owner when he hears it spoken," says Thomas Moulson, a marketing-research manager at Ford. Still, the definition is elusive. Birds of prey, even imaginary ones, have been big successes (Thunderbird, Eagle, Skyhawk), as have weapons (Cutlass, Le Sabre, Javelin, Dart). American cars generally have more aggressive names than European models, which often wear numbers (3201, R-18), and domestic Japanese autos, which often have docile names (Fairlady, Bluebird, Sunny...
This fall Volvo is making a bid for the performance market by introducing the 760 GLE, with racy options like a turbo-charged diesel engine and leather seats. Its sharply sloping hood and raised trunk make the 760 GLE look more like a new Oldsmobile Cutlass Ciera than a Volvo. And with a price tag of as much as $21,500, it will cost several thousand dollars more to purchase than a Cadillac Coupe de Ville...
...cash payments are more controversial than ever this year. Unlike 1975, when industry-wide rebates were last offered, this time hard-pressed dealers are being asked to bear some of the cost. For example, buyers of Oldsmobile Cutlass Supremes and Buick Regals will get $700 back-$400 from GM and $300 from the dealer. Ford's rebate plan, which ranges from $610 for a Fairmont to $1,769 on the four-door Mark VI, is similar...