Word: cuttin
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Dates: during 1990-1999
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...Twenty years ago, we were smokin' grass," says Joe Armstrong, publisher of Garden Design. "Now we're cuttin' it." Formerly publisher of Rolling Stone, he has followed his baby-boomer generation into its latest passion. Once a dry periodical for professional architects and gardeners who speak fluent Latin, Garden Design was redesigned and reintroduced last April with a price of $5 an issue and a circulation of 50,000: average age, 43; median income, $71,000. Like other high-end offerings, its glossy editions feature gorgeous photography, closeups of sweaty petals and buxom peonies, landscapes that cry to be painted...